Cowboy Up is a country-and-western saloon in the middle of downtown Greenville, set on East Coffee Street just off the Main Street strip. The western theme runs through the whole place, which gives it a different feel from the wine bars and cocktail rooms that fill out most of the downtown scene.
Its hours tell the story: closed at the start of the week and open late into Friday and Saturday nights, so it lands as a weekend night-out spot rather than a quick after-work stop. For anyone who wants a little honky-tonk in an evening downtown, this is the room that leans all the way into it.