Ask around Greenville about the Stecca bread and you'll get directions here before you finish the sentence. Those long, craggy loaves come out of the in-house bakery, and for a lot of people they're the first reason to pull off the trail. What keeps them coming is the idea behind the place: nearly everything on the shelves traces to a named local farmer or maker, more than 300 of them across the region.
It runs as a full grocery, not a gift shop with a coffee machine. Local and organic produce, pastured meats and eggs, milk, flowers, beer and wine, and prepared food fill the shelves, while the café out back pours Counter Culture coffee and espresso, sweetened if you like with syrups made from farm produce. A wood-fired kitchen turns local flour and vegetables into pizzas paired with craft beer, and much of the menu can be made gluten-free.
Mary Walsh and Jac Oliver started it in 2011 to make responsibly grown food easier to reach, and it has grown into a hub of the state's local-food scene. Inside, it runs cheerful and busy: riders off the trail, kids in the fenced play yard, lunch tables filling, bread leaving the oven. Sitting right on the Swamp Rabbit Trail about halfway between downtown and Travelers Rest, it works as a ride-day coffee stop, an unhurried weekend lunch, and the week's grocery run all at once.